Royal Enfield Outland

Royal Enfield is a house hold name among bikers. Known for their classic yet modern designs. It has gained a loyal customer base for their well crafted bikes and the lifestyle that comes with a Royal Enfield bike.

 

We worked with the team at Royal Enfield, Bangalore to create an identity and a campaign for a  2 day biking adventure franchise called 'Outland'. We crafted the strategy and a plan of action which engaged with their audience before, during & after the event. 

SERVICE

Identity & Branding, Video, Photography

CLIENT

Royal Enfield

YEAR

2018

Our Process

Define the unique qualities of Outland and strategise a plan based on the insights gained.

1.

Create engaging content through videos and photos to drive registrations.

4.

Create a strong visual identity using the strategy and insights gained from research.

2.

Deepen the audience connection with the brand by making merchandise & memorabilia.

5.

Extend the visual identity into design collaterals for digital & print promotion. 

3.

Giving a face to the brand

After a few conversations with the Royal Enfield team we narrowed down on 3 elements which defined 'Outland'. Riding, Camping and Community. We presented 3 options for the logo, our first option of the scenic view from the tent resonated with the vision of the brand.

Design Collaterals

Extending our visual identity into a digital and print campaign, we illustrated a fun, vibrant scene with glimpses of the event like Camping in the woods, Bon fire, Hikes, Workshops, BBQ, Arm Wrestling and Music.

Deepening the connection with the brand.

We created a custom line of merchandise for fans to buy as souvenirs to remind them of the great experiences, stories and memories from the event. Attaching intangible value to everyday object like T-shirts, Helmets, Wrist Bands & Bandanas; Fans feel more attached to the brand.

Adventure's in the air

To generate curiosity and engagement around the event we shot a series of photographs and short videos set against the beautiful backdrop of Chikmagalur.

SERVICE

Video, Photography & Web design

Credits

CLIENT

Royal Enfield

PRODUCTION COMPANY

Newsense

CREATIVE DIRECTION, GRAPHIC DESIGN

Sant Mote

PRODUCER

Amyth Venkataramiah

CINEMATOGRAPHY

Suraj Singh Thakur & Amyth Venkataramiah

PHOTOGRAPHY

Suraj Singh Thakur & Amyth Venkataramiah

PRODUCTION MANAGER

Shreyas Yadav

VIDEO EDITING

Sant Mote

Let's work together.

NEWSENSE leverages years of experience in Design, Film and Brand Communications to craft experiences that inspire action. Join our growing list of clients to collaborate on strategy-driven and design-led creative solutions for the modern world.

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