OnePlus 5 Soft Gold
We were tasked with the responsibility of creating a fresh, hilarious and vibrant animated video for the launch of the OnePlus 5 Soft Gold.
The project brief had us juxtaposing ancient India with modern tech. Creating a quirky contrast, complimented by a love story and rich Indian aesthetics.
SERVICES
Animation
CLIENT
OnePlus
In a world where Vimanas, Maharajas & Gold Phones exist.
Our concept was to create a visually striking story which captures people's imagination and entertains them thoroughly while focusing on the Phone.
The project got our creative juices flowing and had us weaving unlikely scenarios into a seamless love story which celebrates Indian heritage and folklore.
Making it Larger than Life
We were certain that the product had to be a major focus of the video. One way we achieved that was by making the phone unusually big, which added to the humour.
Grandest Gift in the Kingdom
Who doesn't love a surprise? Indian kings were known to buy extravagant gifts from far-way places. It can't better than a huge phone made of gold, delivered from outer space just for the queen.
A Portrait for the Ages
What better way to cherish this memory than a Royal portrait?
11.5 Million Views and Comments to Die for.
The video proved to be impactful, amassing 11.5 million views within the first 3 days. It also connected with the OnePlus community who appreciated the creativity, humour and personality of the brand.
SERVICE
Video, Photography & Web design
Credits
CLIENT
OnePlus
PRODUCTION COMPANY
Newsense
ANIMATION, STORYBOARD
Aditya Vipparthy
CONCEPT, CREATIVE DIRECTION
Sant Mote & Amyth Venkataramaiah
ART DIRECTION
Aditya Vipparthy
PRODUCER
Amyth Venkataramaiah
