OnePlus 5 Soft Gold
We were tasked with the responsibility of creating a fresh, hilarious and vibrant animated video for the launch of the OnePlus 5 Soft Gold.
The project brief had us juxtaposing ancient India with modern tech. Creating a quirky contrast, complimented by a love story and rich Indian aesthetics.
In a world where Vimanas, Maharajas & Gold Phones exist.
Our concept was to create a visually striking story which captures people's imagination and entertains them thoroughly while focusing on the Phone.
The project got our creative juices flowing and had us weaving unlikely scenarios into a seamless love story which celebrates Indian heritage and folklore.
Making it Larger than Life
We were certain that the product had to be a major focus of the video. One way we achieved that was by making the phone unusually big, which added to the humour.