OnePlus 5 Lava Red
OnePlus approached us for a video campaign focused on the colour 'Red' we couldn't contain our excitement to get creative.
We strategised a video campaign which builds anticipation for the launch of the OnePlus 5 Lava Red without revealing too much of the phone. We collaborated with Little Fox Films to make a series of fun, red, stop-motion videos.
Curiosity killed the Cat, but sold a lot of phones.
Our concept was to use everyday objects as props in the video with a sense of anticipation and reward the audience with an unexpected outcome. Like a short amusing joke which piques your interest.
Creative collaborations lead to greater discoveries. Little Fox Films brought their expertise in Stop-motion animation and a quirky style which was exactly what this project called for.
We picked 3 of our best ideas and presented it to the OnePlus team in the form of storyboards. After the concepts were approved, we sourced props needed for the 3 videos. First of which was a Red Alarm Clock. We picked the exact colour of red to match the phone and setup up lights to achieve a dark contrast background, focusing on the action in the foreground.
Did someone say Tea Party?
Our next idea was a Mystical Red Teapot which pours turns everything into red glitter. This required the right timing from our hand model coupled with smooth hand-drawn animation to accentuate the actions. Could we get more projects where we can spray paint everything Red?
Unlike the other props in the video, we had to make the Dynamites from scratch. The exploding confetti proved to be a fun challenge and the hand-drawn flame animation put all the pieces together for this fun video.