Ikodoo - Buds One

IKODOO, a new-age consumer-tech brand approached us to create a one minute commercial for its maiden launch in India. We came up with the idea of showing the contrasting lifestyles of two working professional and how they balance work life with their passion. 

We identified early on that we wanted to acheive a seamless flow between the live action sequences and 3D renders, which meant meticulous planning before the shoot and bringing the whole crew together to realise the vision. The production involved defining the treatment for visuals, casting, set design, shooting on location with talent along with the extensive post production work of modeling, animation and compositing 3D renders.